The first Apple event of 2021 was aired on the occasion of the annual Earth Day celebration, where Apple’s CEO Tim Cook is highlighting Apple to be carbon neutral for the corporate operations around the world. This initiative is justified by the renewable energy used at Apple including their stores, offices, and data centers. Further by the year 2030, they are anticipating themselves to be fully converted into a 100% carbon neutral organization across all their impressions.
With an aim to remove over 1 million tons of carbon each year, Apple has collaborated with Goldman Sachs and Conservation International to introduce the Restore Fund in the market. This fund will offer returns on not only financial investments but also on the basis of tons of carbon eradicated from the atmosphere by every single investment.
Apart from this, the event of course elaborated on the various product launches which are discussed in this passage.
1. APPLE CARD
This is set out in the market to reinvent the credit card functionalities and allow people to enjoy a healthier financial life. There are ample benefits of this card for the users. This credit card allows equal rights to spouses on their accounts and creates credit equally. Any family member over the age of thirteen can use it. This Apple Card Family has set control limits for children.
2. APPLE PODCASTS
Apple has launched a freshly-designed podcast application by offering a new page layout for each episode and show to be easily followed, shared, and listened to. One can get the new show updates and recommendations from their desired creators on the channels.
Apple Podcasts Subscriptions feature gives you access to new content along with other benefits like early access, ad-free listening, etc. This will be launched in 170 regions for people to enjoy.
3. iPHONE 12 PURPLE
The new color is added to the iPhone12 lineup, which is a gorgeous purple inspired by spring. It looks stunning with the precision-milled back glass and new design. It reflects elements of sophistication and brightness with the color-matched aluminum edges. It will be available on pre-order from April 30.
The FindMy feature pioneered by Apple to find your iPhone is made even more powerful. Friday includes a vast end-to-end encrypted and anonymous network reaching a billion Apple devices, that can help you locate a lost Apple Watch, iPhone, iPad, and Mac, even when it’s offline. With the new FindMy network, you can also find third-party products.
Now, iPhone has launched a new tiny circular iPhone accessory ‘AirTag’ that can help you find your things. AirTags operates with any iPhone that has an inside UI chip helping in hyper-accurate location information. It functions with Find My app to guide you along the path to discover the missing tag as you move to give you the precise distance to your airbag. iPhone fuses that data with input from the camera, accelerometer, and gyroscope to provide you haptic, visual, and audible feedback guiding you right to your airbag.
Apple has designed privacy in AirTag and FindMy Network. With FindMy Network everyone can participate without sharing their location with anyone, including Apple. AirTran is patterned to trace objects, not humans. Thus, the safety features included in it prevent unwanted trackings such as rotating identifiers, unwanted tag detection, and audible alerts from unknown tags. These functionalities are industry-first and designed to maintain privacy.
The airbags can be customized as per your own wish with emojis and also it comes with beautifully designed easy-to-attach keychains that can be attached to your backpacks, luggage, or whatever else you own.
A single AirTag costs $29 dollars and a pack of four is priced at $99. They have special Hermes Leather AirTags collections available too such as a bag charm, keyring, and luggage tag.
5. APPLE TV+
With the best cinematic experience, it allows you to reach the world’s leading video services. It begins with Apple TV+ featuring award-winning esteemed original shows. Apple TV 4K is the next generation TV built on A12 Bionic with a whole new level of performance.
This can play HDR in a high frame rate that will video look smoother and more lifelike, especially for fast-moving items. With the new color-balance feature, Apple TV can function with iPhone and advanced sensors to give you enhanced TV picture quality.
Also, Apple has redesigned the remote too with a Siri button on the side, a jog wheel that has a touch-enabled click pad.
The price of Apple TV+ begins at $179 for 32 GB storage while $199 for 64 GB.
6. iMAC WITH M1
Every Mac with M1 is transformed into entirely unique category of product by offering revolutionary power efficiency, impeccable performance, and custom technologies. The new iMac, with the power of M1 & macOS Big Sur, has been launched in different vibrant colors. With a system-on-a-chip architecture M1, all components are consolidated into a much smaller logic board.
Further, the bulky thermal system is replaced by two small fans. The new iMac is 11.5 millimeters thin and can be easily fit into several places. It has an expansive 24 inches display by narrowing the borders. Moreover, it has 11.3 million pixels in its 4.5K retina display. Around a billion colors, 500 nits of brightness, and a P3 broad gamut, one can see the content in all its glorious detail.
The ‘True Tone’ feature adjusts the color temperature automatically. iMac has a 1080p FaceTime HD Camera that offers twice the resolution for high video quality. Also, it performs great in low light due to the larger sensor. The camera is paired with M1 that has the latest image signal processor. The mics in iMac focus more on your voice by avoiding the background noise.
Also, it is accompanied by a six-speaker audio system inside creating a massive soundstage. Now, the speed has enhanced almost twice for running even some bulky applications like Adobe apps. This improves the gaming experience on iMac by simultaneously taking a video call on the same screen. This model has an 85% faster CPU than the previous model.
Machine Learning is thrice as faster as before with apps that leverage M1’s 16-core Neural Engine. Among the two USB-C ports, two are Thunderbolt. It has a magnet-powered adapter on its 2-meter cable. In addition to this, it comes with matching mouse and keyboard options with a magic built-in TouchID.
The price starts at $1299 whereas the upgraded version is $1499 and more.
7. iPad PRO WITH M1 CHIP
The new iPad Pro now comes with the latest M1 chip, powerful 8-core CPU with an extra 50% industry-leading performance. Also, the CPU performance is 75% faster than the previous version. It offers blazing performance for raster and vector tools in Affinity designer rendering details with Shapr3D and adding complex effects to 4K videos in LumaFusion.
This iPad Pro has graphics that are around 1500 times faster. This has a ProMotion display, four speakers, and now supports the Xbox game controllers or the latest PlayStation, which makes playing games impeccably fun.
The iPad Pro with M1 technology has the following other features:
- Advanced power management
- High-bandwidth caches
- Cryptography acceleration
- High-performance unified memory
- High-quality signal processor
- Always-on processor
- Advanced display engine
- Machine learning accelerators
- Low-power video playback
- High-performance GPU
- High-performance video editing
- Secure enclave
- Advanced silicon packaging
It offers twice as much faster storage than before. Also, it renders a 2TB configuration with tremendous storage capacity, allowing you to keep over 60,000 ProRAW photos or 220 hours of 4K HDR videos. It gets Thunderbolt support for external display and better storage compatibility.
It has a true depth 12-megapixel ultra-wide camera system featuring Centre Stage that can track you as move around the frame with Machine learning.
The display size is 12.9 inches with a 5.6 million pixel screen. It works the same as the XDR display rendering 1600 nix of peak brightness and 1000 nits of overall brightness.
The price of the new iPad Pro begins at $1099.
To sum up, Apple’s Spring Loaded 2021 product announcement is mainly highlighting the M1 chip. The bookings start from April 30 and orders will be delivered in mid-May, 2021.