In the time of Ok Google, Amazon’s Echo, and Apple’s Siri voice searches are rising rapidly. Now, 70% of people rather prefer voice assistants than physically typing their queries.
With the growing trend, the need for voice search optimization also arises. Here, we will discuss ways to enhance the SEO of voice search.
LONG TAIL KEYWORDS
Undoubtedly, voice searches are longer than keyboard searches, due to their conversational style. Thereby, it is not possible to prepare content for every voice search term. But content creators can surely include long-tail keywords in the full-fledged post.
To perform best in voice search rankings, long-tail keywords along with fillers must be focused majorly.
FEATURED SNIPPETS
The snippets appear at the top of SERPs. Google extracts the most relevant content and places it in a box. Almost all voice search results are taken from featured snippets, directly.
After finalizing the keywords, a search description should be written. This description along with optimized web content will improve the ranking for voice search results.
MAKE YOUR LOCAL SEO PERFECT
40% of voice search queries are for business information. Thus, it is very important to optimize local SEO.
Update your Google My Business Page, with correct contact details, addresses, and working hours. This will ensure proper information is delivered to the user. And the chances of missing out on sales reduce.
EASY TO UNDERSTAND CONTENT
Easy to read content is loved by all. Avoid over-the-top jargons and complicated words to get featured in voice search results.
Write precisely what is necessary. Also, ensure easy reading with the help of related videos, infographics, and images.
RESPONSIVE MOBILE WEB DESIGN
But naturally, voice searches are best practiced from mobile handsets than from desktops. Thus, it is mandatory to have a mobile-friendly website.
The user experience on mobile should be the same as that on the desktop. The developer must ensure that users can easily navigate on mobile web design. Also, they get the information they were looking for.
WEBPAGE LOADING SPEED
A user who is voice searching a query, won’t be patient to stay on a slow webpage. A web page should open in a span of a maximum of 2 seconds. This will help in reducing bounce rates.
One can analyze website speed with the Page-Speed Insights tool. This tool helps in speeding up the loading time and also gives suggestions to make it faster.
SCHEMA MARKUP
Enabling Schema Markup on your website, allows search engine crawlers to understand your content. Apparently, search engines generate useful results for different users.
For instance, You can use Schema Markup, if you are organizing an event. It will alert search engines that the content contains an agenda for the event.
schema.org is a free site that can help in selecting the correct Schema Markup for you.
BUILD FAQ PAGE
Since voice searches tend to ask queries, Frequently Asked Questions (FAQ) pages are more likely to rank in SERP.
Ensure your FAQ page is genuinely helpful for users. By analyzing the past queries, a list of questions can be developed.
Because they are naturally conversational, FAQ pages tend to rank for voice searches.
LONG-FORM CONTENT
Long-form content is web content that lengths for 2000 words or more. Google prefers such pages because it depicts that you are an expert in your area. Thus, such pages tend to rank higher.
Statistics reveal that the average page used for voice search results is 2300 words. Hence, voice searches definitely favor long-form content.
While creating long-form content, cover everything you know about the given topic. Make use of multimedia and subtitles, to make it easy for readers to digest.
SHORTEN YOUR ANSWERS
Try to keep the answer precise and clear, when handling a specific question. Usually, the length of the voice search result is 29 words.
Study the list of questions that are likely to come up with voice searches. Try coming up with a few different versions of the answer, when you are targeting a list of conversational questions.
Also, try to stick to 29 words while answering the queries.
BOTTOM LINE
Soon, voice search will be everywhere and everyone will be discussing it. The above-listed techniques will allow you to rank better on search engines. Moreover, you will be able to create a sound optimization strategy for voice search.
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